A company website represents the brand to promote its products and increase the leads at the same time. People who are not familiar with basic web design rules fail to make a presence in this digital world.
Many business owners get their website done through web design companies and completely rely on their professionalism. Not every agency will be honest and create the best promising website for you. It can result in a very ordinary product which doesn’t bring expected leads.
If you want your customers to get engaged with your business, the very first step is to analyze your website from the customer’s perspective. You understand your business well and you know your target audience too. So, you will be the best person to guide the agency as per your core target audience. When you know the difference between good and bad websites, checking the work of an agency is a big achievement.
In this article, we’ll learn basic web design mistakes and how to avoid bad web design.
1. Visual design
The visual design creates the first impression in front of customers. You need to analyze a few things when you think about the first impression.
a. Is your website visually appealing?
b. Does it look as per company style?
c. Is your website distracting?
2. Background Music
It plays an important role because if music is not as per your brand image, you might end up losing your valuable customers.
3. Colors
Bright colors are always a major drawback in many cases. Try to choose the color which goes well with your website design and product. Too flashy websites say bye-bye to customers.
4. Distracting GIFs
Is your GIF distracting your consumers? Think from a customer’s point of view and analyze it.
5. Animations
Animations are good but in certain cases, GIFs or Infographics are required rather than annoying animations. The distraction of your website could be a possibility if proper animation is not done.
6. Fonts
Font size matters a lot when comparing the deal and it can increase your website traffic or decrease too. Silly fonts will always make you lose your customers.
7. Never ending paragraphs
Lengthy paragraphs are boring and users lose interest while going through the website. Make sure, paragraphs are sweet and simple.
8. Image resolution
Put the high-resolution images, as low resolution will not create the kind of impact you want to create for your users.
9. Images not related to the text
Always put a suitable image as per the text so that text and image complement each other.
A perfect website should consider the above-mentioned points before saying “Yes” to the design. Users should get an idea after looking at your design without reading the text. Bad designs kill the brand and good designs promote the brand image and bring leads.