Within the ever-changing world of social media, brands are implementing influencer marketing as the latest and result-oriented tactic to build brand awareness and encourage social media engagement.
What are the Do’s and Don’ts of Influencer Marketing?
Within the ever-changing world of social media, brands are implementing influencer marketing as the latest and result-oriented tactic to build brand awareness and encourage social media engagement.In order to get success over today’s prospective B2B buyers, over-connected customers, marketing-averse consumers; brands need to reconsider their strategies for generating website traffic, conversions, and sales. By using Influencer Marketing extensively and the strategy to help and grow the community, the strategy will be in the brand’s favor, if Influencer marketing is done right. Choose influencers to work with can help if you are just getting started with an influencer marketing strategy for your business.
Influencer marketing is a very effective way to expose your brand on social media. But before you move on to implement influencer marketing, there is a list of dos and don’ts of influencer marketing to keep you on the right track.
#1
Don’t: Don’t assume and dip your toes into influencer marketing without a clear plan.
Do: Have a strategy/plan and focus on specific target KPIs as well as the sales lifecycle before beginning.
#2
Don’t: Find the influencers only based on category or vanity metrics.
Do: Seek out the right influencer and allocate time to find the subject matter experts.
#3
Don’t: Select the influencers first before deciding KPIs.
Do: Know the best social media channels to reach your target audience because knowledge is king.
#4
Don’t: Only consider macro-influencers when trying to encourage your brand.
Do: Look for micro-influencers that have an audience that already aligns with your user.
#5
Don’t: Focus exclusively on the quantity/numbers.
Do: Familiarize the influencer with the overall brand and style.
#6
Don’t: Work with influencers just for brand awareness or return on investments.
Do: Track the results of influencers and include it in the contract.
Now that we’ve brushed up the entire influencer marketing checklist, it’s time to concise this resource for future reference on all your brand’s influencer marketing efforts. Need help from an experienced agency to cover all your bases on your next influencer marketing campaign? Visit www.wayforweb.co.uk or call us 0800 088 5856 for effective influencer campaigns.
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