Great video scripts lead to a great video marketing campaign. Showing a convincing story to the targeted audience about your business is a great achievement and an explainer video does it very well. But the foundation of a killer video script should be well-written and engaging script else everything goes useless.

The amount of effort you put into script-writing is directly linked to the quality of the product and services. The well the script, the better the end product.

Need a little support with your video scriptwriting? It starts with proper homework like knowing your target audience, your sweet and simple message, and your call-to-action is critical. Here are the best strategies for writing effective video scripts.

1. SHORT SCRIPT.

Make a short explainer video script. It will not only help you understand the objectives, but it will also help you to demonstrate the value in front of your audience. Make sure you know the purpose of your video, who is your audience, what are their online habits, what value will your video bring to your audience and the distribution channel you are going to use. Your audience decides the length of your script.

2. FIRST 30 SECONDS.

Many potential customers will pay attention to any video for the first 30 seconds. Hence, try to put your message in the first 30 seconds and let the viewers/audience decide whether they are interested in your end product and services or not.

3. SPEAK DIRECTLY.

The script should be in such a flow as if you are speaking. Speaking to an audience should be effective and deep. Don’t waste time telling your audience what they already aware of. Focus instead on what they need to know about you and why should they trust you.

4. MIND THE RIGHT TONE.

The tone you choose for your video script will drive the audience in. Use realistic dialogues which will build the trust and rapport between the brand and viewer. If the tone is not right, the audience will immediately leave the video then and there without thinking for a second.

5. BUILD OUT THE STORY.

It matters a lot how you are going to showcase your company in front of the viewers and this is very important to ensure, your viewers can understand your company and the offerings as well as how it will benefit the audience.

6. GIVE TIME AND SPEED YOURSELF.

Keep the dialogues short and simple as viewers need time to breathe, understand and utilize. Make sure you engage the audience and make them understand the motive and benefits of your end product through the video.

 This article has been inscribed based on experience. In case you need more points to add on, please feel free to share your views.