In today’s net advertising era, it is not unexpected that each business has its own specific website. With increasing humans spending time browsing through the internet on their PC or mobiles, web sites are an exquisite way to attain the clients. However, just creating a website and forgetting about it won’t get you anywhere. If you are still using an outdated website for your business, have a look at these whys and wherefores that you should recall and get a new website.

Mobile Friendly

Smart-phones are the most essential device in today’s generation. Everybody owns a minimum one mobile and if your website is still not mobile-friendly then you are missing a big portion of the audience! Your customers are truly going to find it difficult to find your website through their mobile phones. Your website looks and feels outdated.

Fresh and compelling content

Would you like to read the news that is 2 days old? Boring isn’t it? Why then will your customers return to your website to read the same old stuff on your website? To have an edge over your competitors, it is imperative that you keep updating your website with fresh and compelling content that will keep them engaged. The content on your website must teach your clients about your products and services such that they would need to go back to your website over and over.

SEO friendly

Let your potential customers know that your business exists online and this is possible if you rank higher in Google search results. Get noticed! You can achieve it by ensuring your website is SEO (Search Engine Optimization) friendly.  Make sure that you use appropriate keywords, strong internal and external linking and have a solid URL for your website. All these efforts will improve your site’s SEO and make you more visible to your target audience.

Effective CTA’s

The key purpose of having a website is to ensure that a user makes a purchase from your website and turns into your loyal customer. To obtain this you need to ensure that your website has a proper call-to-action (CTA). You can give your contact details on the website or prompt your user to leave their email address or ask them to visit your store, etc. In other words, you should not miss an opportunity that will help your business soar.

Attractive Design

It may be stereotypical but ‘first impression is the last impression’ stands valid in today’s times. You need to have an attractive and latest web design for your website that allows a user to navigate easily and have enough interaction with your website.

Load times

In today’s fast-paced life, no person has the time to wait long. Your website should load in less than 4 seconds. A further delay could cost you your business like Google’s algorithm can push your website lower in its search results. Users have short attention spans…speed matters. If your website does not perform quickly and efficiently, it will be difficult to hold the visitor to make a conversion.