Hiring an SEO Agency vs Doing SEO Yourself: What Mumbai Businesses Should Know

Cooking dinner for your family is easy, but cooking for 300 wedding guests is a different job, so a professional caterer is called in. SEO works in a similar way.

You type a question on Google, and before any website link, a short summary already answers it. Many people read it and move on without clicking anything. This is what AI Overviews are doing to search. These are Google's AI-generated summaries, and they now appear above the normal results for many searches.

Someone in Andheri asks their phone, "Mere paas ka best dentist kaun sa hai?" Another person in Navi Mumbai asks a speaker for a good thali place that is open now. Neither of them types a word.

Imagine a stall at a busy fair. It is neatly decorated and looks good from far away, so a crowd gathers. But many items have no price tags, and there is only one person at the stall, busy showing products to one customer. Everyone else waits with no help and no one to take their order. Soon they feel ignored and move to the next stall, only a few steps away.

Imagine Meera, who runs an interior design studio in Navi Mumbai. Her website ranks well on Google, and inquiries have come in steadily for years. Then one day her nephew typed "good interior designer in Navi Mumbai" into an AI chatbot. It gave a neat answer with three names. Hers was not one of them.

Sameer owns a tiles showroom in Mumbai. He pays for Google Ads every month, and his website appears in search results. One day, he heard that many people now ask ChatGPT what to buy and where to buy products and services, so he tried it himself.