Redesigning a website isn’t an easy task. Whatever the reason is, a website redesign either can be a big success or a complete flop.
Checklist for a Website Redesign- Project Plan for the Client’s Success
Redesigning a website isn’t an easy task. Whatever the reason is, a website redesign either can be a big success or a complete flop. Website redesigning is a difficult process. It can be a prolonged and tedious job that is why every website redesign needs to start with a clear objective or problems to solve. To attract more traffics to a website and generate more leads, content highlights, or some products and service upgradations, etc. are the reasons to redesign the website. A well-ordered website redesign project plan will save you from this frightening assignment. The better you define the vision at the very beginning, the more successful your website redesign will be as well as the smoother the entire process will be.
A website redesign is a big job, irrespective of your organization size. Proper research, planning, and a little precaution can help make your next design a massive success.Here is the checklist for website redesign to help your client to achieve great success.
Step 1: Analyze Your Current Website and Define Your Goals
The first step of a website redesign checklist is all about analyzing and reviewing your existing website and current stand. Frequent missing pages, the average number of website visits, leads per month, monthly bounce rate, and other important information can be gathered by reviewing the current website. You can frame the entire refreshed and repurposed stuff to create a meaningful website from the ground up. Analyze how the current site is performing? Which areas need improvement? Understanding where your weak points will allow you to know where your major effort needs to be made.
Business goals can be defined as:
- Increasing sales
- Generating 50 backlinks each month
- Increasing leads generated by the website
- Earning new customers
- Reducing customer service requests
- Decreasing bounce rate or improving the average time spent on the website
The strong pages generate leads and traffic need to be kept unbroken, and improved further, when possible. Keeping these sets in mind, we go into the next phase of the website redesign checklist.
Step 2: Pick the Right People for Your Project Team
To keep the process attentive, you need to have a team of participants who shares the same values and objectives that are relevant to the project. To make the decision-making process easy, build your team fewer than 6 people if possible from each department with different skill sets. Make a team of creative designers, UX & UI designer, content manager, and a few executives to meet the deadline and complete your task.
Step 3: Review Your Content
Content is a critical part of a website redesign as content comes first. Content is still king and the major contributor to your search engine ranking. Your website will look like a group of pretty pictures without the proper content, and that helps no one. The content should be as short as possible, and always user-focused.
Check the most traffic generated current pages, redesigned web pages, the most searched keywords, the primary function of your website, and decide whether this piece of information will add value to your redesigned website. Then you can decide whether to save it or scrape it. Content is one of the most valuable resources to get connected with customers.
Step 4: Determine Your Budget against the Timeline
Website redesign and development budgets vary as perthe client’s needs and goals. Create a realistic timeline and the pricing will be basically time vs. cost the way any other service-based business does. You can notice an execution time and determine the rate hourly basis.
When determining on a deadline, it’sessential to consider when you need your new website to be ready. Are there any upcoming events or tradeshows? Get your website redesigning completed as soon as possible to avoid any kind of loss.
Step 5: Enhance Your Site for Mapping for Good User Experience
The site should be developed in such a way that users get good experience in a very little time. The website should be informative, straightforward with eye-catchy visuals, and convincing content to attract visitors. A site map shows how visitors go through your website and creates a connection between pages and components of your site. Make your call to action (CTAs) and navigation buttons visible and bring clarity to every angle of your website.
Conclusion
Well, there are more points to add on in the website redesign checklist! When there are tight schedules, it is very difficult to follow as per checklist but considering a few points bring a big difference altogether.
Establish clear goals and work with the right stakeholders & team. Way for Web can help create a custom redesign project plan for you. Whether you know exactly what’s causing your website to be unsuccessful, or you need a bit of supervision, Way for Web is here for you.If you’re all set to dive headfirst into your website refresh project plan, contact www.wayforweb.com online, or give us a call at 8108307777!
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