Greensole already had an existing website that allowed them to reach to the users, albeit, the brand’s philosophy just couldn’t be reached through the user experience.Greensole’s focus covered both aspects of sustainability and fashion, along with the motto of reducing carbon emissions. To incorporate their values, we had to create a self-explanatory platform that would reach the audience with the right information while being able to deliver more of their products and what they have done to each of the households that seek sustainability and live a sustainable lifestyle. We also had to implement the brand’s core values, create its identity differently while maintaining the aesthetics, and enhance the brand’s eco-conscious practices.
At the end of the day, you are not just wearing ordinary footwear; you are carrying the hope of a better tomorrow.
WayforWeb has done multiple projects under different timelines and delivered what we do best: excellence, but the first challenge we faced with Greensole was the time frame given us to complete the project—a month under which we had to design and deliver the proposed requirements.
The second challenge was to establish brand identity and core brand purpose while making it stand out as a potent brand. Next came the ocean of e-commerce websites with stereotypical platforms and synonymous user experience. Greensole wanted to lace a warmer feel, break the stereotypical cycle, and embrace the core UX with a touch of modernism on its website.
The visual identity of a brand plays an important role in developing its brand identity. Greensole asked us to strictly stick to their primary colour/only incorporate their primary colour without using any other; which left us to use only neutral tones and the brand’s primary colours as the only palette to be used.
Not to mention, they emphasized the importance of an ease-to-maintain structure that developers can easily update the content with, as and when needed without much complexity involved.
Moving onto the product page, we redefined the SKU product by removing the stereotypical experience with product pages. We split the section into two pacers allowing the users to see the actual product clearly and understand the basics about it. Instead of keeping colour tabs for color options of the product, the product is seen in colour variants below the price section to maintain uniqueness.
We added some minimalism to the shipping and delivery options by removing redundancy of this option and putting all of them under one small section ‘Shipping & Delivery’. On the first scroll, you can see the utility of the footwear and how it fits your lifestyle from different professions, and meets your expectations with utmost care. On the second scroll, you will observe the main product details, split into three sections of Product Details, Rating & Review, and FAQs.
By doing so, we maintain the user’s focus on a single product so that they can decide for themselves after the rightful evaluation and consideration of the product, if they would like to buy it. We added the explore more option of the product down above the footer sector, after one has thoroughly gone through the details of one single product. People often confuse two products, if they are reviewing one and suddenly another one is just below it. We wanted to keep the recommendations section later, to let the individual enjoy the product they are reviewing.
By re-designing Greensole’s Website to meet the requirements demanded by the client, we successfully created an engaging, user-friendly, UI/UX-centered website. Here’s what we achieved:
In the end, the new Greensole website not only elevated its digital presence but also reinforced its mission of delivering eco-friendly, fashionable footwear with a purpose, ensuring a lasting impact on its users.
